Powerful stories don't need to tick every box
There are many charities doing great, inspiring and forward-thinking work around content, stories and storytelling strategies. However, with great storytelling comes a great responsibility. Behind every story is a person. A person with real fears, real hopes, real vulnerabilities and real futures. As charity professionals we need to ensure we tell stories honestly, openly and authentically, free from the constraints that demand every story needs to tick every box. Whatever th