New website and user testing
Brief:
New website for World Jewish Relief that supported their main areas of work and had a strong focus for appeals and fundraising.
- World Jewish Relief, 2014, London -
the work
Understanding the motivations of our audience was key to this work. We knew that often our community of supporters had heard of us but couldn't explain or pinpoint exactly what work we did globally or at home.
We redid the website using our new brand with our three pillars of work and fundraising at the heard. My role included:
-
project management from brief through to launch
-
tender and recruiting of digital agency for the development of the new website
-
content audit and content creation
-
user testing of new website
-
data flows and governance across the website including for own just giving site
-
continuous improvements and UX work across the website
"I couldn’t recommend her highly enough. Claudine has taken World Jewish Relief’s digital output to a new level. It was not only the website that improved under her watch, but all of the organisation’s imagery, video, social media and emails to supporters."
- Rafi Cooper
World Jewish Relief